Biga

Overview

Biga approached us with a challenge: to create a fun, relatable, and enticing campaign for their new kosher Passover menu. The goal was to promote the idea that during Passover, you can still enjoy delicious food without the limitations or "gross" Passover alternatives. The campaign revolved around a fresh take on a classic Passover song, reimagined to fit the spirit of Biga’s vibrant, modern offerings.

Challenges & Approach

The biggest challenge was creating a compelling campaign with a tight turnaround—only 72 hours from concept to final cut. We needed to come up with a creative idea that felt engaging, stayed true to Biga’s brand, and connected with the Passover theme in a fun, fresh way. We decided to build the campaign around a catchy jingle based on a traditional Passover song, showcasing how Biga’s menu lets customers enjoy the holiday without compromising on taste or quality.

The Result

In just three days, we delivered a high-energy, entertaining commercial, complete with a memorable Passover-inspired song, colorful visuals, and mouth-watering shots of Biga’s new menu. The project emphasized how Biga’s Passover offerings were different—delicious, kosher, and far from the usual bland holiday fare. The campaign resonated well with customers, driving engagement and excitement around the launch of the new menu.