XL By Festivy
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DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
POST PRODUCTION
POST PRODUCTION
POST PRODUCTION
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Yuval Banayan
Yuval Banayan
Yuval Banayan
Ariel Plischuk
Ariel Plischuk
Ariel Plischuk
Tomer Nakash
Tomer Nakash
Tomer Nakash
XL Tempo
XL Tempo
XL Tempo
2024
2024
2024
Overview
We partnered with XL Israel's largest energy drink brand, to create a launch video for their new drink in collaboration with Festivy, one of Israel’s most popular YouTubers. The primary goal was to craft a video that seamlessly combined storytelling with commercial appeal, engaging viewers while promoting the new product.
Challenges & Approach
The challenge was to strike a balance between creating an entertaining, story-driven video and delivering a strong commercial message. To achieve this, we worked closely with Festivy to develop a narrative that felt organic to his audience while subtly integrating the product. Our approach involved blending fast-paced, high-energy visuals with humor and personal engagement, ensuring the video was both relatable and impactful.
The Result
The final video successfully captured the essence of XL’s new drink, pairing it with Festivy’s signature style to create a launch that felt both natural and memorable. The content resonated with viewers, generating excitement around the new product and driving significant online engagement. The campaign not only boosted awareness for XL but also reinforced their connection with a younger, dynamic audience.
Overview
We partnered with XL Israel's largest energy drink brand, to create a launch video for their new drink in collaboration with Festivy, one of Israel’s most popular YouTubers. The primary goal was to craft a video that seamlessly combined storytelling with commercial appeal, engaging viewers while promoting the new product.
Challenges & Approach
The challenge was to strike a balance between creating an entertaining, story-driven video and delivering a strong commercial message. To achieve this, we worked closely with Festivy to develop a narrative that felt organic to his audience while subtly integrating the product. Our approach involved blending fast-paced, high-energy visuals with humor and personal engagement, ensuring the video was both relatable and impactful.
The Result
The final video successfully captured the essence of XL’s new drink, pairing it with Festivy’s signature style to create a launch that felt both natural and memorable. The content resonated with viewers, generating excitement around the new product and driving significant online engagement. The campaign not only boosted awareness for XL but also reinforced their connection with a younger, dynamic audience.
Overview
We partnered with XL Israel's largest energy drink brand, to create a launch video for their new drink in collaboration with Festivy, one of Israel’s most popular YouTubers. The primary goal was to craft a video that seamlessly combined storytelling with commercial appeal, engaging viewers while promoting the new product.
Challenges & Approach
The challenge was to strike a balance between creating an entertaining, story-driven video and delivering a strong commercial message. To achieve this, we worked closely with Festivy to develop a narrative that felt organic to his audience while subtly integrating the product. Our approach involved blending fast-paced, high-energy visuals with humor and personal engagement, ensuring the video was both relatable and impactful.
The Result
The final video successfully captured the essence of XL’s new drink, pairing it with Festivy’s signature style to create a launch that felt both natural and memorable. The content resonated with viewers, generating excitement around the new product and driving significant online engagement. The campaign not only boosted awareness for XL but also reinforced their connection with a younger, dynamic audience.
Other works
Other works
Other works
