Soundcore

Overview

Anker approached us to create a dynamic commercial for their new line of professional-grade headphones, with the challenge of executing a high-quality, professional campaign on a limited budget. Their vision was to position the headphones as top-tier audio equipment while maintaining a fun, energetic vibe that would appeal to a broad audience. The project was shot entirely in Anker’s own closet room, but with creative solutions, we achieved the big, professional look they were aiming for.

Challenges & Approach

The main challenge was transforming a small, unassuming space into what would appear to be a large, professional-grade studio on camera. With a combination of colored backgrounds, strategic lighting, and visual effects (VFX), we created the illusion of an infinite studio space. To convey the pro-level performance of the headphones, we collaborated with five local artists who wore the headphones while playing live, infusing the commercial with a sense of authenticity and energy.

The Result

The final product was a visually compelling and energetic commercial that highlighted the high-performance capabilities of Anker’s new headphones. The use of local artists added credibility and a personal touch, while the vibrant backgrounds and seamless VFX made it feel as though the commercial was shot in a massive, high-end studio. Despite the budget constraints, we were able to deliver a professional-grade video that captured Anker's brand message: high-quality sound for professional use, packaged in a fun and approachable way.